Your name & title at the company

Mallory Ulaszek and Kelsey Gilbert-Kreiling, Co-Founders

What does your company do?

We build websites in one week on Squarespace!

Tell us about your company’s journey:

We started WOTW in 2015 after working on a few websites for clients and feeling like the process we were using really just slowed down any forward movement. We wanted to build a process to keep clients engaged, informed, and on deadline. Enter Week of the Website. To date, we have built over 350 websites using our proprietary methods and are always tweaking and improving as we grow!

What has been your company’s greatest success?

Providing healthcare to our full-time employees.

How has the current pandemic affected your business? How have you adjusted?

Once March came around, we began considering the possible side effects the pandemic could have on our business and ways we could be proactively involved in positioning ourselves for the best possible outcome. We considered offering different packages, and ultimately launched our WOTW On Demand service which includes quick design updates or training one-on-one with a developer for two hours. This was specifically for folks who needed to quickly implement updates to their website in a cost-effective manner to help weather the storm – whether it be ordering online or creating resource pages for employees or industry networks. It wasn’t necessarily going to be a huge money maker for us, however we wanted to create a safety net not just for ourselves, but for our past clients who quickly needed to bring their products and services for purchase online.

What are your company’s goals for 2021?

In 2021 Kelsey and Mallory will begin a monthly digital series called “Office Hours”. We will be discussing topical subjects in web design such as new features or, as well as answering any burning questions from our community. Our first will take place on January 26th at 4PM. Information on how to sign up (free and open to all!) will be available on our website, or you can follow us on Instagram @weekofthewebsite.

On February 2nd, WOTW will be hosting an all-day build-a-thon for website refreshes in honor of Groundhog Day, our favorite holiday. Leading the charge for design will be Co-Founder Kelsey Gilbert-Kreiling. As experts in creating processes built on repetition to foster creativity and progress, our WOTW team will harness the essence of Groundhog Day and complete four projects back-to-back, all live on Instagram in one day.



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