Your name & title at the company
Your name & title at the companyLarry Levy, Founder & Fractional CFO
What does your company do?
We help small to lower middle market businesses generate and raise more cash to fuel their growth, maximize the profitability of that growth and the company as a whole and free up the owner/CEO’s time to run and grow the business by taking over many financial and accounting tasks and management.
Tell us about your company’s journey:
I started the company in 2015 after 25 years serving as the CFO and Controller for entrepreneurs and their growing businesses. I did this so that founders of small to lower middle market companies could have access to the experiences, skills and expertise of a professional CFO experienced with smaller entrepreneurial companies. Since mid-2018, our team as expanded. We now have three CFOs, two Controllers, two financial analysts and three Jr. Accountants/Bookkeepers allowing to offer services covering all the finance and accounting needs of our clients-though we match our services to the needs of each client.
What has been your company’s greatest success?
The greatest success for a client involves a company with about $5M in revenue and a very low Net Operating Profit when we started with them and helping them to grow to $11M in revenue, a 5x growth in their net operating profit margin meaning an 11x increase in profit. We helped then achieve this success by increasing their gross margin % from 54% to 75%, holding overhead in check and closing on two very accretive acquisitions with 80% bank financing.
How has the current pandemic affected your business? How have you adjusted?
Our business was and is impacted by how the pandemic impacted our clients. Where we already did most of our work remotely, we went 100% remote and did more calls and video conferences with out clients. We also helped them focus on cash, getting PPP loans and related credits and being prepared for and dealing with loss of business and cash receipts. Most of our clients applied for PPP loans, and 100% of those who applied got the loan. All are now in the process of getting full forgiveness, with help in calculations and documentations from CFO Options. Further, some are now applying for 2nd round PPP loans with help our help in documenting a 25% or greater loss in “gross receipts” in any quarter of 2020 as compared to 2019.
What are your company’s goals for 2021?
To keep helping our existing clients grow their bottom line and enterprise value and to start providing that help (in all the ways mentioned above) to new clients.
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